Our very own Athletic Republic CMO, Lindsay Simpson, was invited to be interviewed on Referrizer's Podcast, Local Business Hacks. Listen to this great episode on your favorite listening service below:
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Episode intro: Local Business Hacks
Powerful Marketing Hacks To Grow Your Business with the Chief Marketing Officer of Athletic Republic, Lindsay Simpson
By Referrizer
Welcome to Local Business Hacks! Get ready for tips and tricks to transform your business from average to exceptional! Join Carl Case, Global Director of Business Development at Referrizer, as he interviews top-notch health, wellness, and beauty leaders. Learn from C-level executives, founders, and franchisees of renowned brands, gaining insights that propelled their businesses to global fame. Whether you’re a beginner or an expert, this podcast will revolutionize your perspective. Boost your success with the Local Business Hacks podcast!
Are you a business owner looking for effective ways to grow your business? Do you wish you had more customers, more sales, and more revenue? Then this week’s podcast episode is for you. Tune in as Lindsay Simpson, the Chief Marketing Officer of Athletic Republic shares the marketing hacks she’s learned over the years that have helped grow every business she’s been involved in.
Lindsay brings 2 decades of marketing experience in the active, sports and outdoor industries to Athletic Republic, with experience at global brands like Backcountry.com, Adobe, and Active.com Network. She's found how to combine her passions and profession throughout her career. As the CMO at Athletic Republic, she’s responsible for leading the strategy, creative, and development of all corporate sales & marketing, building global brand awareness, and supporting the customer acquisition and the franchise growth of the Republic network.
Be sure to take notes as Lindsay shares:
- Why you need to lose your perfectionism especially when it comes to promoting your business through video or photos
- How authenticity in marketing stories, photos, and videos will create magic that stock photos and videos can’t
- How filing just a couple of minutes of video on your phone can easily generate hundreds of marketing assets
- Why it’s important to realize that as soon as you think you understand marketing it changes
- Why being prepared in marketing is important but being able to hear the story and pivot is even more important
- Why you should prefer one full-price customer over five discounted-price customers
- Lindsay’s marketing advice will motivate you to take your business to the next level. Let’s get hacking!
Follow the Local Business Hacks podcast for more inspiring interviews, hacks, and insider secrets to help grow your business.
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Episode Guest:
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About Athletic Republic:
Athletic Republic is the world’s premier destination for individualized, sport-specific training. With technologically advanced equipment, Athletic Republic tracks and showcases the improvements an athlete experiences through their training regimen. The brand is the leading sports performance franchisor, with over 80 training centers and has surpassed two million athletes trained in the program. It is the top tier place for data-backed training for athletes of all ages and abilities who seek to improve their speed, power, agility, strength and stamina.
About Referrizer:
Advanced local business marketing on autopilot! Get an all-in-one communication platform, high-converting lead generation tools, and ready-to-use campaigns. Generate powerful results without any technical or marketing skills.
